AI based solutions provider ArtuData’s AI is now pre-configured with Predictive Lead-Scoring technology in Singapore-based back-office CRM SaaS provider Backpack.

Using ArtuData’s AI powered Predictive Lead-Scoring technology, WOW TRADER’s clients can now predict who of their many thousands of leads is likely to deposit, and in the near future, predict customer lifetime value, churn risk, and affiliates quality, before anyone contacts the leads. Brokers can provide a faster level of service, unique offers, dedicated team and more calling attempts to value generating leads while spending fewer valuable resources servicing leads with low likelihood to convert.

By focusing on quality leads, brokers are seeing 10-20% increase in conversion rates, 30% increase in productivity per sales agent and shorter sales cycles.

Yoni Avital, CEO at Backpack, said:

We believe artificial intelligence will change our industry in the near future and we provide integrated AI tools to make sales managers more efficient. CFD market leaders like Plus500 are already using AI and we all see how they are doing. We believe that partnering with ArtuData who is specialized in AI for acquisition for business of our profile and we are happy to partner with them and explore this fascinating new world together.

Tal Zohar, CEO at ArtuData, commented:

We love helping companies to grow using tailor made artificial intelligence tools. In the previous decade companies needed a website to grow, this decade businesses built mobile Apps to remain relevant. Today it is clear that in the next decade business will be expected to user AI to meet market standards. The largest companies in the world are already using AI intensively to build their competitive edge and we are fortunate to be able to bring this incredibly powerful tool to many wonderful businesses around the world. We are especially excited today to join forces with Backpack who is already a market leader in the CFD Technology market and build together the tools which will help many more brokers achieve their future vision.

Backpack is a Singapore based back-office provider for retail CFD and FX brokers that offers a full broker’s operational turn key solution. It’s currently deeply integrated to two trading platforms: WOW TRADER Platform (by Tradesmarter) and MT5 Platform (by MetaQuotes). Backpack’s back-office solution can be integrated within minutes by using widgets technology or simplified API for client onboarding.

ArtuData is a London based tech start-up developing artificial intelligence patented technology to accelerate sales performance with a range of CRMs, by predicting which of the leads would deposit in high accuracy which increases conversion rates. ArtuData’s also offers AI marketing tools which are creating super targeted campaigns in Google Ads so brands buy smarter and reduce CPAs. Among ArtuData’s clients are Lemonade Insurance (US), Union Insurance (UK), Phoenix Insurance (IL), numerous undisclosed CFD brokers and several gaming and eCommerce companies.

Source – https://www.leaprate.com/forex/technology/exclusive-backpack-teams-up-with-artudata-to-provide-predictive-lead-scoring-technology/